It represents  Kaamdev, is the main god.  It helps in attaining happiness in both worlds. When invoked, showers all possible comforts of life one can ever desire. Gives hypnotic power of attraction (Vashikaran) to the wearer. It also gives the wearer material gains. The cts of wearing 13 mukhi rudraksh are similar to that of six mukhi rudraksh. It is helpful for meditation and spiritual attainments. It is suggested to cause material upliftment. It increases the mental power of the wearer amazingly. It should be kept safely as rudraksh are long life assets and gives the wearer benefits in all fields.